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I tēnei wā e kaha haere ana te whanaketanga o te ao whānui, kei te kitea he pikinga nui o te mahi tahi ā-ao i roto i te umanga taura whatu. Ko tēnei mahi tahi e tipu haere ana i waenga i ngā kaihanga nui i roto i te rāngai taura whatu, ehara i te mea ko te whakatairanga i ngā hononga pakihi anake, engari ko te whakahaere hoki i ngā whakawhitiwhiti hangarau. Mā te mahi tahi, kei te kaha mātou, ngā kaiwhakarato taura whatu, ki te whakatairanga i te whanaketanga o te ōhanga matihiko o te ao.
I te mea e mōhio ana ngā whenua ki te kaha nui o te umanga taura whatu, kei te kaha rātou ki te akiaki i ngā kamupene kia awhi i tētahi rautaki "haere ki te ao whānui". Ko te tikanga o tēnei rautaki ko te whakawhānui i ā rātou mahi me te tūhura i ngā mākete hou ki tāwāhi. Ko ngā mahi tahi tata o te ao i roto i tā tātou umanga taura whatu ehara i te mea kei te whakarei ake i te whakataetae o ngā umanga engari kei te mahi hoki hei pūnaha tautoko kaha mō te whānui haere o te umanga ki te ao.
Mā te whakauru atu ki ngā mahi tahi e whai hua ana mō ngā taha e rua, me te whakatairanga i ngā whakawhitiwhiti hangarau me ngā kamupene o te ao, ka taea e ngā kaitākaro o roto i tā mātou umanga taura whatu te hopu i ngā whai wāhitanga e tukuna ana e te hangarau hou, me te whiwhi i te tohungatanga whakahaere tino nui. Mā tēnei werohanga o te mātauranga me te pūkenga ka whakamanahia mātou ki te whakarei ake i tō mātou painga whakataetae me te whakatipu i te ahurea auaha, ā, ka ārahi i te umanga ki te ahunga whakamua. Hei tāpiri, he ao whānui te mākete o te ao e kī ana i ngā whai wāhitanga maha mō te tipu me te whai rawa mō ngā kamupene taura whatu o roto.
Mā te whakamahi i ngā painga maha o te mahi tahi ā-ao, me te awhi i te ao whānui, ka whai wāhi te umanga taura whatu ki te whakatū i a ia anō hei kaiārahi i roto i ngā mahi auaha me te tipu. Mā roto i ngā hononga rautaki me te whakawhitiwhiti mātauranga me te tohungatanga, ka taea e ngā kamupene ā-rohe me te ao whānui te hanga tahi i te heke mai o te umanga me te whakatuwhera i tōna pūmanawa nui kāore anō kia whakamahia. Mā te whakamahi i ngā kaha me ngā māramatanga o ia kaitākaro, ka taea e te umanga te whakatairanga i ngā whanaketanga hangarau, te whakarei ake i te whai huatanga o te whakahaere, me te tūhura i ngā mākete hou, ā, ka panaia ia ki ngā taha angitu hou.
